Design Your Design Organization

As the move to establish in-house design teams accelerates, it turns out there’s very little common wisdom on what makes for a successful design organization.

In this workshop, Peter Merholz will shine a light on the unsung activities of actually running a design team, the organizational and operational challenges and considerations, and what works and what doesn’t.

The workshop will be structured as a facilitated conversation, light on presentation, with activities to get things going.

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What we cover

  • How a service mindset reframes design practice
  • Organizational models for design teams
  • Evolution of a design organization
  • A new taxonomy of design roles
  • The 12 qualities of effective design organizations
  • The set of skills necessary to deliver great experiences
  • Levels framework for professional development
  • The untapped opportunity for design

Learning outcomes

  • The importance of (re-)structuring your design organization to deliver the best experience to your users
  • A maturity model for assessing just how effective and sophisticated your design organization is
  • A clear levels framework that supports designer professional development, and plugs into operations across your design organization

Intended audience

Design leaders, design managers, design directors, design executives


29 August from 9:00 to 17:00 at Belvoirpark, Seestrasse 125, 8002 Zürich


Email us if you are not sure if this workshop is right for you, if you need more information. Or if you are lonely and want to have a chat...

See your workshop host in action

Watch his talk at GrowthX Academy

See him in a conversation with Jesse James Garrett