Design for What's Next

Let’s prototype an AI product! In this hands-on session, you’ll imagine and design a concept product powered by machine learning. Explore the new digital interactions emerging from machine learning, and how you can put those interactions to work today.

Your guide is designer Josh Clark, author of Designing for Touch and ambassador of the near future. As we build our prototype together, you’ll learn practical process, technique, and design patterns for designing for machine-generated content and interaction. But you’ll also absorb lasting lessons and perspective for how to design for emerging platforms generally. You will learn new UX techniques for expanding service and brand across fresh-from-the-future technologies like speech, bots, physical interfaces, and artificial intelligence. You’ll leave the day inspired to create — and ready for action. FEC ioana-mitrea 30aug17 007

Learning outcomes

Along the way, you will learn to:

  • Understand the machine-learning technologies that are easily available and ready for you to use as design material right now. See how to fit them into your everyday products and processes.
  • Use some of the new prototyping tools for smart/AI interfaces.
  • Use play and experimentation as the means to create real products for new technologies.
  • Refit familiar design techniques for new contexts, and discover emerging best practices for smart/AI interfaces.
  • Create honest interfaces that set expectations and guide behavior in ways that match the system’s ability.
  • Give your interface a subtle “body language” to suggest to users how new services work.
  • Establish new design principles for presenting machine-generated content, conclusions, and interactions.
  • Define the essentials of the service you’re offering. What remains constant across all platforms? What are the unique opportunities for each emerging channel to enhance/extend those essentials?


The workshop blends lecture, conversation, and hands-on design sessions. Lecture portions will introduce new concepts, techniques, and process, and the design sessions will put those ideas to work. Those sessions focus on the UX and product activities that go into creating machine-learning products: researching to identify the right problem and focus source data, presenting data with appropriate confidence and manner, using new prototyping tools to explore new interactions, and exploring the risks and opportunities of giving the machines voice and personality.

Intended audience

The workshop is geared at designers and product owners: UX and interaction designers, UI designers, and product designers or managers. It’s for people who are curious about what’s next for product design, and what the roles and responsibilities are for designers as machines take over aspects of content generation and interaction itself. (Spoiler: there are lots of exciting challenges and opportunities for designers!) FEC ioana-mitrea 30aug17 004

What to bring

Attendees should bring their laptops, a bright imagination, and a sense of adventure.


29 August from 9:00 to 17:00 at Belvoirpark, Seestrasse 125, 8002 Zürich


We are happy to answer your questions, just email us.

See your workshop host in action

Magical UX and the Internet of Things (Amuse UX) from Josh Clark on Vimeo.