Speakers

Anna Jozanis

Anna Jozanis has been working as a UX Designer at Allegro, Polish e-commerce leader and one of the biggest marketplaces in Europe. Currently, she also manages Allegro UX Team responsible for user experience behind purchase and payments. She strongly believes that the most delightful and engaging experiences are created in the interdisciplinary teams. For this reason, she gladly invites managers, analysts and developers to design processes.

Talk at FEC18

Surrounded by self-styled UX experts. The challenges of UX professionals in large enterprises

30 Aug 2018 15:3016:30, Folium

In big companies, everybody - including the management board - claims that they work for the good of the customer. And nobody knows what it actually means. As a designer with several years of experience in a big tech enterprise, I want to share with you my thoughts on UX professionals’ role in shaping the awareness of the customer point of view.

From this talk you’ll learn:

  • How to reduce self-styled UX experts’ false assumptions and focus on actual users’ needs and problems;
  • How to engage non-UX people in the research and design process;
  • How to present research results to draw everyone’s attention.

Speakers & Hosts